SUSHI JIRO

Sushi Jiro had a dream to become the premier destination for Melbourne to enjoy the sushi train experience.

The challenge was to establish a brand that would differentiate Sushi Jiro from its competitors. The brand mark personified the restaurant’s food philosophy and which is ‘simple and memorable.’

The design language was playful and took an approachable look and feel to give a nod to the colourful roots of Tokyo and sushi train culture.

Sushi Jiro has expanded to 11 locations across Melbourne in prime shopping centres and CBD.