THAILANDER

Thailander started as a brand refresh project for one humble store in Little Collins Street. Now, it has expanded to 10 major locations around Victoria residing in premium shopping precincts.

The brand we created is vibrant and modern, lending itself to the bright and distinct dishes served in Thailander, including logo, packaging, website and in-store communications such as menus and signage.

Thailander is all about taking its customers on a flavourful journey. In Thailand, an iconic mode of transport is the tuk-tuk, a traditional motorised vehicle often used by locals and tourists alike. We combined the tuk-tuk and traditional spices used in Thai cuisine to create the icon above the wordmark.